We are a Los Angeles-based boutique production company that aims to celebrate and embrace the differences that make each of us beautiful through visual storytelling. 

Founded in 2017 by writer and director Michael Johnson, IDONTNEEDMUCH LLC serves as a nexus where art and business converge. We collaborate with brands, agencies, and platforms to develop campaigns, commercials, and branded content infused with authenticity at its core. Our approach involves understanding the narrative we are asked to convey and discovering inventive ways to bring it to life.

See how we used existing footage to create a video campaign for a financial operations platform. Say hello to BILL, a platform designed to provide small businesses with an intelligent solution for creating and paying bills, sending invoices, managing expenses, controlling budgets, and accessing the credit necessary for business growth all in one place.



Our mission was to create an internal video that familiarizes new employees with the corporate culture of Infinitus. Based in San Francisco, California, Infinitus is an Artificial Intelligence company revolutionizing healthcare through an automated phone-based workflow. Their efforts are leading to significant enhancements in access, adherence, efficiency, and affordability in healthcare.


We orchestrated a photo and video campaign for Tara Ryan Designs, an Interior Design firm. The photos garnered attention, earning features in 'Philadelphia Home+Design' magazine, 'Philadelphia Style' magazine, and 'Architectural Digest.' The video expands on the final design products by showcasing the distinctive style and workflow of Lead Designer, Tara McGeehan.

Our short film “Time to Travel” demonstrates how a story can be effectively conveyed using only a drone.

Delve into a young woman’s perspective on affection. Titled “My Love Letter,” our short film explores themes of love, art, and a deep passion for quality denim.


Collaborating with the distribution and production company AwesomenessTV, we assisted in the production and revamping of Mahogany Lox's YouTube series, "Music Mondays." The debut episode features Sky Blu, a member of LMFAO.

Thrilled to collaborate with the internationally acclaimed conceptual and installation artist, Producer BDB, we created an event video highlighting his new art studio in downtown Los Angeles.

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